The foundry was made to meet the demand for quality yet affordable fonts that balance both aesthetics and functionality.

The whole idea kicked off in 2016 with Petar’s first font, BlowBrush – a handwritten marker style type that blew up with over 2 million downloads. Since then, Petar has been creating fonts in his free time in order to help even more people bring their creative ideas to life.

With nearly 20 years in the design industry, Petar worked as a developer, designer, and design lead and collaborated with numerous clients, ranging from startups to established companies.

Currently, he’s focused on product design, crafting fonts, and teaching his 4-year-old daughter Lana to write. Hopefully, you’ll be able to download Lana’s fonts as well.

Until then, follow Petar on socials for the inside scoop on new fonts and behind-the-scenes.